Hair Braiders Marketing Tip #1 – “2 for the price of 1.” This marketing tip is a tip that anyone can use to build their Hair Braiding business. You don’t have to invest any money, just time, hard work and dedication. You must be willing to give your clients a FREE service or a DISCOUNT that has value to them. Once they receive what they are looking for, guaranteed, they will become local clients and refer others to you.
Let me share a story about myself and how I know for a fact that this marketing tip works. I am not originally from Florida. When I moved here from New York City, I didn’t know anyone. I had zero (0) clients! At that time we didn’t have social media. Only flyers, business cards and word of mouth. I didn’t have advertising dollars, so I had to figure out how to get clients through the door without spending a dime. Here’s what I did to build my clientele from 0 to 20 in just a few weeks! In 3 months I had over 50 steady clients!
MARKETING TIP #1 . On my slow days in the salon, which were Tuesday & Wednesday, I offered a 2 for 1 Special.
What that means is that I did 2 people for the price of 1. If the hair style cost $100, then one person could pay the entire price and treat their friend to a FREE style. Or they could split the cost, half and half making the cost of the service $50 for each person.
I offered this special 2 for the price of 1 every week for about 3 months. It was hard work. I gave quality service. My clients were happy and continued to return bringing along a friend to get the 2 for 1 special. *Please note, a client could not return with the same person who had gotten their hair done previously. They could only bring NEW CLIENTS.
The purpose of this campaign was NOT MONEY! It was to BUILD A CLIENTELE. This marketing campaign was a win for me. I gained new clients every week. It was also a win for my client because they got their hair done at 1/2 price.
If you would like to learn more about how to run this 2 for 1 special to build more clients, leave a message or comment, I would be happy to help you!:-)